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Why we all follow orders in Guild battles
And the answer is: because guild battles are a TEAM game. This is written as a reminder all to Guild members. Guild battles require strategy, tactics, a plan and in order for those to be successful, people have to work together (while having fun).

For the individual fighter, this means that some sacrifices might have to be made. Targeting low level active clerics may only give you 160 points. At times, clerics may be asked to be ‘dedicated’ healers and sacrifice their points to keep high levels alive to attack high level targets. At times, specific fighters might be asked to bounce off of opponents to keep the battle going to the timer in order to milk (or 'farm' more points from it.

Yes, everyone wants points and coins to buy the class abilities and toys, and the GM and Officers want the very same thing for you. But every time someone becomes a ‘lone ranger’ and hits outside of the order, that person is jeopardising the guild win, total guild points, and selfishly putting their wants above someone else’s. If you do not enjoy a Team effort or feel like a Team player, you have no business being in any Guild. You won’t be happy there and your teammates won’t be happy with you there.

Orders are given for a reason. It is the GM and Officers' responsibility to give you a great game experience, points, coin and a WIN. It is your responsibility to help them do that. Check and re-check the Guild page or chat for the orders. If you don’t see directions, ask for them. And then follow the directions. It is as simple as that. And if you miss an order and hit wrong, speak up and let us know. There are circumstances that affect if you can see the orders or not.

And if you don't follow orders...

... How To Lose a Guild Battle in 10 Easy Lessons

1: Communication is over-rated.  If your guild members do not already know what they are doing by this point, why waste time telling them?  And don't assume that guild officers have any more of a clue than you do.  Try only having the guild battle open and ignore guild chats, coms, or guild rooms.  Besides, if you take time to communicate, someone else might take out that prime target you wanted. And never announce a battle you called until you have your own prime target picked out.

2: Your tokens are worth more than their tokens. Target what gets you most points, or harms you the least.  You get few tokens on low level targets, but your health lasts longer, so you get to kill more.  Ignore your own low level people's complaints about no one to hit,or clerics unable to heal because the only targets remaining are too strong.

3: Your personal points are your first priority.  Attack the biggest guy in the enemy guild, as soon as you spot him.  Never mind that it's a cleric or mage.  Never mind that you are 75 levels lower, or lost the first 6 attempts.  If you win even once, you get a big pack of points and bragging rights.

4: Class and placement are to your preferences.  Ok, clerics are useful, but everyone keeps whining that they need healing.  Who wants that?  Mages can be cool but they do not get experience for the bonus damage they do.  Always be a Rogue or Warrior to get most experince, then ask tobe put in which ever gate has the most clerics and mages.  Let them watch your back for a while.

5: Know when to come in. The first guild blast, or messages to join are just like a snooze alarm.  Besides, you look really impresive coming in with 10 tokens an hour later, when everyone else is exhausted.  Assuming you were not already wiped out, of course.

6: Know when to bail out. You almost always have something better to do than support a battle you can not win.  Especially if you are already stunned.  Sure, you can do the whole Zombie routine for a bit, but once you are stunned, its ok to walk away and save yourself the stress.

7: Timing depends on your convenience. Once people see you start battles without telling them, they will adapt and always come in to your rallying cry.  If they don't, whine until the guild master boots them out for not being team players.

8: Low level people are fodder. Actively recruit only really high level people and kick out the low levels, regardless of activity level.  Better one level 500 who does nothing than 5 level 100s that are alsways active. Ignore the fact that five people get tokens faster than one person, regardless of level.

9: Independence is a virtue. Even a well organized well trained guild can use an independant agent in the field to confuse the enemy, even when that confuses your own people.  Their stress is their problem.  As they are steadily wearing down the enemy, you can go in and wear down the high level mages and clerics.  And if that drags the battle out, well more opportunity for points, right?

10: It's all about YOU having fun. Anyone in the guild giving you hassles for playing should be booted out, until only the people like you remain, even if that means you are by yourself.  Battles and points are more important than the guild itself, and you can always start a new guild. You might also try to get recruited by some huge guild of high level people who play like you do.  They'll keep you safe, just like you did your original guild members.  Just a note, do not use your original guildmates as character references to the new guild...